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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13
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Performance Measurement

Strategy Driven

Value: The Four Cornerstones of Corporate Finance by Tim Koller. While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Discusses the four foundational principles of corporate finance.

ROIC 62
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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. FREE StrategyDriven Trial Membership.

Tactics 51
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7 Interesting Reasons to Invest In Platinum Today

Strategy Driven

One such example is that of a large Swiss-based pharmaceutical company that invested around $11.3 Investment funds have bought platinum in significant amounts, and the numbers are only expected to increase. Private businesses with pension funds have increased their commodities investment, especially through Exchange-traded funding.

Price 66
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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation. Examples like Amyris, Solazyme, Gevo, and KiOR have opened the door for other companies to file. Even if most of their investments fail, a few spectacular successes can "make the fund" for a VC.

Energy 10
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Research: Business School Really Does Influence How Students Make Decisions Later On

Harvard Business Review

In highly cited articles in HBR , Michael Jensen, a faculty member at HBS, and arguably the most prominent agency theorist, put forth a harsh criticism of diversification as a main example of managerial opportunism at the expense of shareholders’ wealth. Let’s look at one example from our data.

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Health Care Is an Investment, and the U.S. Should Start Treating It Like One

Harvard Business Review

Examples of significant investments in low-value care services abound in the U.S. For example, a cardiologist who performs and reads nuclear stress tests, which are frequently low value , has the ability to order these studies for his or her patient.) So if we want to see better outcomes, we need to start to think like investors.