Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? The above is a simplified example but most companies use BEQ in a similar way.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8

Harvard Business Review

FEBRUARY 7, 2012

When addressing the company's aspirational goal of using 100% renewable energy, Bedore said two noteworthy things. For example] the longer term payback on solar helps us get to scale down the road.". When it comes to green projects, this narrowly-defined measure of "payback" is particularly destructive.

ROI 14

ROI IRR Power Payback Period 14

Harvard Business Review

JANUARY 23, 2017

Both these efforts help the payback period arrive sooner, making collaboration a smarter investment for the next wave of people. Harness your internal sales data to show people that smart collaboration is not just a nice-to-have — it’s a strategic advantage for capturing market share. Drive down collaboration costs.

Payback Period 8

Payback Period How To Real Estate Hedge 8

Harvard Business Review

MAY 13, 2014

For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. They encourage viral marketing through early adopters. How can you accelerate customer adoption of the best solutions?

Early Adopters 8

Early Adopters Payback Period NGO Influence 8