Examples Govindarajan Kaizen Marketing 
Harvard Business Review
MAY 8, 2012
Six Sigma , Kaizen , Lean , and other variations on continuous improvement can be hazardous to your organization's health. Similarly, Japan's automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States.
Harvard Business Review
NOVEMBER 14, 2011
In an age of awards overkill, it is tempting to see the ranking as just another example of hubris in the business world. An idea can change an entire industry and ideas, from kaizen to the balanced scorecard , continually transform the way we work and lead our businesses. The results for 2011 are published today — 14 November.
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