The $300 House: The Marketing Challenge
Harvard Business Review
DECEMBER 2, 2010
Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Triple the U.S.
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