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Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

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Get Ready for the New Era of Global Manufacturing

Harvard Business Review

First we see major shifts in demand: developing economies such as China and India are morphing from the world's source of low-cost manufacturing capacity to the world's best market opportunities. McKinsey has identified more than 20 distinct submarkets in China, for example. Innovations Are Changing The Way We Design Products.

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CIOs: Scenario Planning Can Save Your Job

Harvard Business Review

It''s the rare CIO who applies scenario planning to the business of IT. Yet, in a function driven by innovation and the uncertainties surrounding the application and implication of future technologies, not using scenarios is tantamount to management malpractice. Scenarios and Innovation.

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ExxonMobil’s Shareholder Vote Is a Tipping Point for Climate Issues

Harvard Business Review

This transformation will not be easy, and we expect that while a number of companies will be able to adapt and grow their market share, others will go out of business in the process or shrink significantly. In the meantime, more shareholder proposals will address climate change issues, raising important questions for boards of directors.

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