In the CEO Afterlife

SEPTEMBER 8, 2015

Information doesn’t necessarily mean understanding. One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Excessive information gets in the way of understanding. Understanding comes in many shapes and forms.

Power 100

Power Competitive Advantage Airlines Information 100

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Let me give you a great example…It is not at all uncommon for an executive to tell me that his/her business doesn’t really have any competition.

Blog 288

Blog Brand Depreciation CEO 288

Coaching Tip

FEBRUARY 12, 2015

As opportunity assessments are conducted and information is uncovered on the path to transformation, business leaders must allow flexibility when the need arises to veer from the path in order to maximize possibilities. Mobile Social Recognition. Unique Leadership Skills. A Culture of Voice.

Information Technology 70

Information Technology Self-aware Software Industry 70

Strategy Driven

DECEMBER 15, 2015

It is a competitive market in today’s economy. After 26 years since the creation of the businesses now have a number of methods and channels to distribute marketing and information about their products and services and are able to reach a varied and broad audience. It is how people communicate, work, and connect.

Strategy 50

Strategy Outsourcing Process Technology 50

Harvard Business Review

DECEMBER 23, 2013

If you were looking for a theme song that captures marketing today, you could do worse than pick Queen’s anthem “Under Pressure.” Marketing is under pressure to show results, cut costs, and drive growth. Marketers should welcome it. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent.

Marketing 11

Marketing NPV Short-term Net Present Value 11

Strategy Driven

MARCH 9, 2016

Our world is too complex, markets too volatile, and technology too fast-paced for us to relax into complacency about organizational safety and normalcy. As you collect your own examples, compare what you did in one incident with your response in another. Your organization is going to face a crisis. What’s a leader to do?

Crisis 50

Crisis Automotive Human Resources Education 50

Skip Prichard

JULY 22, 2019

For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?)

Innovation 80

Innovation Social Capital Reputation How To 80

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

DECEMBER 6, 2012

Chris Plescia, Marketing, Collaboration and Corporate Internet Solutions BSA Leader, told me that they are moving from an information "push" environment — sending out lots of messages on things workers need to know — to a "pull" environment, where workers search for information they need, get answers to questions, or access services.

Process 8

Process Examples Strategy Six Sigma 8

Strategy Driven

FEBRUARY 10, 2016

Business process management tools, like the Foxtrot RPA technology, are so easy to use that executives easily entrust even non-technical staff to train to perform many, if not most, of the business process operations. Richard Milam is the president and CEO of EnableSoft. Consider leaving a comment!

Engineering 50

Engineering Process BPM Taylorism 50

Harvard Business Review

MAY 2, 2011

As multinational corporations pursue opportunities in emerging markets, they're bound to stumble if they overlook the developed economies, and vice versa. Without operating in the former, they won't be able to attain economies of scale; sans the latter, they're unlikely to continue developing state-of-the-art technologies.

Globalization 13

Globalization Marketing Venture Capitalist Biotechnology 13

Strategy Driven

NOVEMBER 19, 2010

They’ll help you determine the different examples or different words you might choose for the presentation. For example, you might speak differently to senior citizens than to a group of teenagers. For example, let’s say you’re making a presentation to your senior executives to get funding for a project.

Planning 50

Planning Audience Succession Library 50

Strategy Driven

MAY 13, 2011

Nothing will confuse an audience more than talking over their heads – with acronyms they may not understand or examples that aren’t in their frame of reference. Follow this five-step process and you’ll bring across the information that’s wanted – and demonstrate that you’re an excellent communicator.

Kaplan 68

Kaplan Audience Chief Executive Officer Seminar 68

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

MARCH 27, 2013

What role will first sale play in a future where all information products, like software, are increasingly produced and distributed entirely through the cloud? In brief, resale markets are dangerous, especially for information goods. In 2000, for example, MP3.com Today, they cannot do so — at any price.

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. Customers Decision making Information & technology'

Simon 10

Simon Retail Uncertainty Apparel 10

Harvard Business Review

APRIL 2, 2014

Lots of people are looking for a canine companion to brighten their lives, and there are always plenty of dogs “on the market” at shelters or through breeders. The internet has also helped make the market for purebreds thicker and more efficient. So what stands in the way of dogs and owners finding one another?

Information Technology 8

Information Technology Marketing Information Cost 8

Strategy Driven

AUGUST 18, 2021

For example, newly hired or outsourced employees may want to go against or quit the company. Commonly, these third parties look after customer care, information technology, etc. The most viable method of doing this is to create a local presence through your marketing team. Inspire the world’s best talent to join.

Globalization 108

Globalization Tips Outsourcing Strategy 108

Harvard Business Review

JUNE 11, 2013

Now, because of smartphones and tablets, marketers need to fundamentally rethink things. To adapt to this transformation, marketers must begin by recognizing that, in this new world of mobile commerce, the traditional sales funnel is dead. Mobile is turning "path to purchase" on its head. The Set-Up: The Pre-Buy.

Marketing 9

Marketing Self-aware Information Technology Retail 9

Harvard Business Review

NOVEMBER 5, 2013

We experimented, learned, applied, and iterated until it was flawless; AT&T wouldn’t release anything into the market until it was absolutely perfect. Needless to say, by the time the system was perfect enough to get into the market, we had lost most of our competitive advantage. Information & technology Innovation'

Information Technology 12

Information Technology Competitive Advantage Storytelling Engineering 12

Harvard Business Review

OCTOBER 3, 2014

A CoE is a team of data scientists, business analysts and domain experts from various business functions — sales, marketing, finance, and R&D, for example — that are brought together to facilitate a cross-pollination of experiences and ideas to find solutions to a variety of business goals. Make collaborative decisions.

Root Cause Analysis 8

Root Cause Analysis Metrics Analysis Information Technology 8

Strategy Driven

NOVEMBER 21, 2011

A personal story can let you project warmth and human fallibility if you begin by saying, for example, “Did I ever tell you about the time I fell flat on my face?” Perhaps you want to impart information – at a senior management briefing or a staff training session, for example. It can deal with history or what’s current.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

FEBRUARY 12, 2015

One good example occurs when a company needs to speed up a multi-step process. A classic example is when you ask, “How many customers do we have?” ’” Or, consider a company I worked with that focused its marketing and sales efforts on market share. Data Information & technology Decision making'

Uncertainty 8

Uncertainty Information Technology Quality Analysis 8

Harvard Business Review

OCTOBER 30, 2012

That's because information technology — not just the Internet, but also mobile devices, " big data " for intensive data-crunching, and other computer hardware and software — will render even some of today's most proficient business processes obsolete by the end of the decade.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

JULY 5, 2018

Simplifying a bit, the chief explanations were these: First, that GE benefited from scale and dominant market positions in industrial businesses. Second, that GE had a technology advantage in complex industries, and that its technologies could be shared across its businesses. Private equity and the new capital markets.

Welch 8

Welch Software Industry Hedge 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

FEBRUARY 13, 2017

It’s hard to say, since a lot of other things happened in those same decades: the decline of unions, an explosion of information technology, a new round of globalization, and the dramatic rise in CEO pay. First, the catering companies hired employees at the going market rate, without any wage premium.

Company 11

Company Core Competence Outsourcing Restructuring 11

Harvard Business Review

SEPTEMBER 23, 2014

When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. Years ago, one group, often marketing, decided it needed analytics support and so that group hired some analytics professionals. Information & technology Leadership'

Company 8

Company COO Information Technology CFO 8

Harvard Business Review

OCTOBER 28, 2014

The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. More than any other retailer of scale, Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. Tesco’s chairman has resigned in disgrace.

Retail 8

Retail Loyalty Supply Chain Discount 8

Harvard Business Review

APRIL 4, 2013

Around the world, P&G managers are conferring in such rooms, with embedded analysts from P&G''s Information and Decision Solutions group aiding their deliberations with Spotfire-enabled visuals. Take the heatmap shown here (click to see a larger version), for example, which is a typical one for P&G in Europe.

Supply Chain 8

Supply Chain CIO Information Technology Information 8

Harvard Business Review

SEPTEMBER 5, 2014

For example, predictive analytics can reduce employee turnover costs. It’s no coincidence that this sounds like consumer marketing. Marketing concepts like brands, segments, value propositions and engagement are fertile metaphors for retooling HR , but there is also a more subtle lesson here. Beware Big Data’s Easy Answers.

Human Resources 11

Human Resources Information Technology Report Human Capital 11

Harvard Business Review

SEPTEMBER 22, 2014

For example, developing a credit scoring model using data of past defaults and then testing the model on that same data is an exercise in circularity: you’re predicting what you’ve explained already. Decision making Information & technology'

Credit Scoring 10

Credit Scoring Price Market Segmentation How To 10

Harvard Business Review

JULY 22, 2014

There’s no need for highly-specialized, hospital-based care teams, for example, to waste their time on what is often considered basic community treatment—for which hospitals charge twice or three times as much. They’re growing their addressable market, but narrowing the scope of what they deliver. It’s time to start taking their call.

Health Care 8

Health Care Information Technology Learning-by-Doing Information 8

Harvard Business Review

FEBRUARY 14, 2012

In that period at General Electric, for example, engineers hired right out of school went through a career development process which included managerial training. For example if you are a financial analyst, consider other analyst positions in your company, perhaps in market research or sales. Look laterally for career moves.

Career 16

Career Welch Information Technology Training 16

Harvard Business Review

AUGUST 16, 2013

Recent, well-documented examples include Progressive Insurance''s use of predictive modeling in the property and casualty insurance space and the many industrial manufacturing companies that are generating almost all their margin and profit from after-sale, value-added services based on information generated by embedded sensors.

Enterprise Architecture 8

Enterprise Architecture CIO Horizontal Integration Information Technology 8

Harvard Business Review

MARCH 19, 2014

If the risk of acting and being wrong is extremely high, for example, acting on even a strong correlation may be a mistake. Though this statistical relationship could be an indicator of risky behaviors (driving under the influence of spirits, for example), there are a number of other possible reasons for the finding.

Insurance 14

Insurance Information Technology Loyalty Bottom-up 14

Harvard Business Review

AUGUST 6, 2014

Online ad or content targeting, algorithmic trading, product recommendations are just a few examples. These digital models act on their own, choosing which ads to display, making recommendations to users, or automatically trading in the stock market, often in less than the blink of an eye. Hiring Information & technology'

Incubator 10

Incubator Information Technology Metrics Analysis 10