Examples Marketing Project Scenario Planning 
Harvard Business Review
JULY 10, 2014
Why aren’t more projects underway? For proposed projects to gain traction, various stakeholders must be aligned; chief among these are the companies that rely on transportation systems to connect them to customers and suppliers, and the government planners responsible for building these trade arteries. We know in the U.S.
Harvard Business Review
MAY 29, 2017
Yet Russia remains an important part of most Western multinationals’ emerging markets portfolios. For example, in 2014, at the onset of the sharp deterioration in U.S. This environment is altering how multinational firms operate in the country and market their products. further sanctions, oil price drop, protests, etc.)
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Harvard Business Review
MAY 15, 2018
Only a minority of firms is well ahead in planning and preparing a UK market strategy. At the recent Brexit Workshop we held for clients — in this case, 19 UK heads of some of the world’s largest multinational firms — 10 of them had not started or had only just begun planning for Brexit.
Harvard Business Review
MAY 14, 2013
Google''s moonshots include expansive projects like its driverless car and Google Glass efforts. But in turbulent times, these approaches can lead companies to miss critical market inflection points. Take the driverless car, for example. The term has experienced a recent resurgence in the corporate world.
Harvard Business Review
SEPTEMBER 9, 2015
The essence of the phenomenon is the fact that each stage in the supply chain plans its capital projects and operations, including inventory levels, based on its future expectations. For example , U.S. Since 2000, the Chinese economy has been growing at an increasing rate — from 6% per year in 2000 to 12% per year in 2010.
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