Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To
Harvard Business Review
NOVEMBER 3, 2015
For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season. Service has always been a powerful differentiator, but it is rising in importance.
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