Harvard Business Review

FEBRUARY 25, 2014

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. P&G, for example, is known as a pioneer in the observation category.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

NOVEMBER 3, 2015

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

DECEMBER 6, 2017

For example, the group that was least likely to see their job as a stepping stone to a career was African-American women, while the group most likely to see their job as a stepping stone to a career was white men. Work toward inclusion, not just diversity.

Survey 8

Survey Retail How To Reis 8

Thin Difference

APRIL 11, 2019

Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Holacracy Examples. Cooperative Examples. Employee-owned Examples. Sociocracy Examples. Key Elements of Holacracy.

Organization 62

Organization ESOP Cooper Reis 62