Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

NOVEMBER 3, 2015

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season.

Retail 8

Retail Reis Price Discount 8

Thin Difference

APRIL 11, 2019

Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Holacracy Examples. Producer: owned by producers of commodities or crafts who have joined forces to process and market their products.

Organization 62

Organization ESOP Cooper Reis 62