Harvard Business Review
FEBRUARY 25, 2014
Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.
Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Take for example the investor group that you are courting.
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Harvard Business Review
SEPTEMBER 17, 2018
Nordstrom, for example, allows customers to select clothing they’re interested in online and pick a store to try them on. The seaside resort Blackpool, for example, was named “A place that is happy to visit” and the famous shopping street Savile Row was named “custom-made rich people street.”
Harvard Business Review
MAY 24, 2016
Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. For example, Sephora offers in-store customers the ability to get online makeup tutorials at stations called the “Beauty Workshop.”
Harvard Business Review
DECEMBER 7, 2017
retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. REI) charges customers $20 to $40 to tackle the 60-foot climbing walls and structures it has in its flagship stores, offering instruction and also essentially getting customers to pay to try out its mountain-climbing equipment.
Harvard Business Review
NOVEMBER 3, 2015
For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season.
Harvard Business Review
JUNE 23, 2014
Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise.
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