Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

JUNE 22, 2016

Customers no longer want anything that is mass-marketed. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. They offer the “thrill of the hunt” for shoppers who enjoy discovering trending products at prices well below market.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

SEPTEMBER 17, 2018

REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Think about a friend who claims to “discover” a band because they knew about it before any of their peers.

Productivity 10

Productivity Products Reis Film 10

Harvard Business Review

DECEMBER 7, 2017

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. REI) charges customers $20 to $40 to tackle the 60-foot climbing walls and structures it has in its flagship stores, offering instruction and also essentially getting customers to pay to try out its mountain-climbing equipment.

Merchandising 11

Merchandising Retail Reis Discount 11

Harvard Business Review

NOVEMBER 3, 2015

All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. For instance, one of the most popular gifts last year was a gift card from Starbucks.

Retail 8

Retail Reis Price Discount 8

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Indeed Pinterest has gone as far as paying an $89.5 Shifting sands.

Reis 68

Reis Transportation Real Estate Tourism 68

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. First, it’s easy to talk yourself out of a good idea. The difference is in intent.

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise.

Retail 8

Retail Reis Price Banking 8

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. They see it as the purview of two functions: marketing and service.

Strategy 18

Strategy Disaggregation Reis eBook 18

Harvard Business Review

FEBRUARY 3, 2015

Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations.

Brand 8

Brand Reis Objective Merchandising 8

Thin Difference

APRIL 11, 2019

Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. Publix Super Markets , more than 50 percent employee-owned. There are five different types of cooperatives including: Consumer: owned by consumers who buy goods or services from their cooperative. Cooperative Examples.

Organization 62

Organization ESOP Cooper Reis 62

Harvard Business Review

MAY 22, 2013

By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. Homeplus is now the market share leader in South Korea. The more compelling and unique — think REI with its climbing walls — the better. The lesson for marketers is fundamental.

Retail 8

Retail Reis Merchandising Download 8