CO2

JANUARY 2, 2011

The Empathy Map looks like this: In this chapter the authors walk you through processes to arrive a enhanced design like Customer Insights, ideation, providing an introduction to the value of visual thinking, how to use prototyping, story telling, and Scenario Planning. Technology and its role in travel 2.0

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

NOVEMBER 1, 2011

For example, sometimes when a senior manager makes a request, it causes a cascade of activity that is far beyond what she intended. What was not intended was that passengers, to avoid the fees, would change their traveling habits. Author's Note: My colleague Holly Newman contributed ideas and research for this post. Test the waters.

Airlines 12

Airlines Supply Chain Scenario Planning Travel 12

Harvard Business Review

FEBRUARY 14, 2011

Thomas Cook Group, the tour operator, indicated that the cost of the Egyptian and Tunisian uprisings would be on the order of $32 million and Tui Travel has warned it could lose up to 30 million pounds. In terms of scenario planning , firms would think about alternative paths.

Strategy 13

Strategy Politics Short-term Long-term 13