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What Is Yield Management and Why Is it So Important?

Strategy Driven

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ? It first began from the air travel industry.

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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

Hotels 8
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Where Open Innovation Stumbles

Harvard Business Review

For example, 33 new providers and only 2 known ones addressed the low-friction hard surfaces problem. For example, for the durable, non-lubricated gear materials problem, the search yielded 16 new solutions versus 6 known. In all four areas, the new solution providers far outnumbered the known ones.

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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

Here are a few examples: Experiments to minimize "wasted time." However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

For example, Steve Ballmer just bought the L.A. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. Gotham: In the years that I’ve been involved, things have become exponentially more sophisticated. Clippers for $2 billion.

Price 8
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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. That is, what is the value that price should reflect?

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