Modern Servant Leader
OCTOBER 17, 2014
For example, an executive decides to invest in a project that makes his team look great rather one lead by a peer with stronger benefits. Arthur DeMoulas: CEO of the 71 store New England grocery chain, Market Basket , Arthur DeMoulas is known for humility and service to employees and their families. References : 1. Sipe, James W. &
Strategy Driven
JUNE 11, 2015
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
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N2Growth Blog
SEPTEMBER 14, 2010
Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.
Strategy Driven
DECEMBER 2, 2019
Executives frequently focus on analyzing the company’s profit and loss to determine where the company is over-spending and being wasteful, and then figure out how to reduce expenses to drive more profit to the bottom line. Reallocate advertising and marketing dollars to customer experience. Traditional branding is an old paradigm.
Leading Blog
DECEMBER 13, 2019
All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it’s harmful and employ that power when it’s beneficial.
Persuasive Powerhouse
JANUARY 3, 2011
In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. Mary Jo Asmus A former executive in a Fortune 100 company, I own and operate a leadership solutions firm called Aspire Collaborative Services. Patience and perseverance. You must have both. Together, and at the same time.
N2Growth Blog
SEPTEMBER 20, 2010
Greenleaf in 1970. Especially from a leadership coaching standpoint. Mitch A very good article, thanks. I have always been intrigued by the concept of the "servant leader" a term coined I think by Robert K. He said that servant leader will consider the priorities of his "followers" or team, first.
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