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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm.

Advice 107
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Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

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Does a Mentor have to Breathe?

In the CEO Afterlife

I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. These executive contributors dealt with the situations differently, and their unique approaches broadened my horizons. Prahalad and Henry Mintzberg joined me as silent colleagues. Dispute Resolution.

Mentor 228
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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.

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Test Your Core Competencies

CO2

I also like Hamel and Prahalad three-question test for helping clients determine if one of their capabilities is actually a core competency : Does the capability make a disproportionate contribution to the ultimate customer value, and/or does it allow the company to deliver value to customers in an appreciably more efficient way?

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Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Their time is valuable.

Ulrich 134
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Teaches leadership to executives and emerging leaders around the world. Deepa Prahalad – Focused on design and emerging markets. Former Chairman and Chief Executive Officer Global Debt Registry (MHR). Corporate Executives. Former Executive VP and Head of Strategy & Transformation at TMB Bank.