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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. Speak the same language as other executives. A: Great question. Thank you, Susanne.

Advice 107
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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. The addition of Liu Chuanzhi and Wang Shi to the ranking suggests that Western executives and companies are increasingly looking to companies and thinkers in growth economies for inspiration.

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Does a Mentor have to Breathe?

In the CEO Afterlife

These executive contributors dealt with the situations differently, and their unique approaches broadened my horizons. Prahalad and Henry Mintzberg joined me as silent colleagues. But shortly after rising to the corporate throne, people and culture became my mantra. Dispute Resolution. Perennial Wisdom. A client in need of innovation?

Mentor 228
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Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

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Test Your Core Competencies

CO2

I also like Hamel and Prahalad three-question test for helping clients determine if one of their capabilities is actually a core competency : Does the capability make a disproportionate contribution to the ultimate customer value, and/or does it allow the company to deliver value to customers in an appreciably more efficient way?

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When Leadership Coaching Works (And When It Doesn't)

Marshall Goldsmith

A: In my work as an executive coach, I only get paid if my clients achieve a positive, lasting change in behavior - not as judged by themselves, but as determined by their key stakeholders. The huge majority of professionals who call themselves executive coaches are actually behavioral coaches. We even hired an executive coach."

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HBR on INSPIRING & EXECUTING INNOVATION: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on INSPIRING & EXECUTING INNOVATION Various Contributors Harvard Business Review Press (2011) How to create and then deliver new or better products and services This is one of the volumes in a series of anthologies of articles that first appeared in HBR. In this instance, its ten articles focus on one or [.].

Review 85