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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. I’m expecting a dramatic growth in the industry.

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Integrated model of communications creates a cohesive brand

CEO Insider

When people tell other people how great you are, that’s called public relations. However, public relations expert and author Gini Dietrich says an enlightened corporate and executive communications program need not be an either/or proposition. The personable executive is […]. She wants it all.

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There Is No Time To Hurry Up And Wait

N2Growth Blog

The Crisis Leadership & Performance-Driven Execution™ process provides a step-wise approach and lays the foundation to start building your case for learning how to adopt a needed process and methodology to preemptively and effectively respond more favorably to change in our distinctly challenging new world.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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You Can Never Do Wrong, Doing Right

Leading Blog

He founded and is the Chairman and Chief Executive Officer of B&C Associates, Inc. , a management consulting, marketing research and public relations firm. He also serves on the board of the Richard Nixon Foundation and is chairman of the High Point University Board of Trustees.

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Target’s Fall Guy: Is Your Board Prepared?

N2Growth Blog

Chair, Executive Search, N2growth. Crisis Management Leadership Public Relations Talent Management Gregg Steinhafel Target Target Hack Target Hacking News Target Security Breach' By Patricia Lenkov. Gregg Steinhafel, former Chairman and CEO of Target Corporation stepped down earlier this month. And massive it was!

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What Can You Do With a Communications Degree?

HR Digest

Students who major in communications learn to organize events and plan and execute projects and programs. Public Relations Specialists. A public relations specialist career is one of the best careers with a communications degree. They should be attentive to details but still see the large picture. .