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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Every step of the way, Sephora is trying to improve the customer experience and maximize loyalty.

Retail 10
Retail Supply Chain Loyalty Reis 10
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Sell Your Product Before It Exists

Harvard Business Review

DECEMBER 25, 2013

If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. The most recent standout in the class of “vaporgoods” is Coin , which straddles the divide between software and hardware.

Productivity 8
Productivity Products Reis FAQ 8
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