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Scaling Customer Service as Your Startup Grows

Harvard Business Review

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Don’t obsess over metrics like inquiry volume or time to close tickets. What to do.

Metrics 13
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Will 3-D Printing Cause Traditional Manufacturing to Collapse?

Harvard Business Review

In one scenario, traditional manufacturing collapses under the strain placed on it by 3-D printing and heightened speed-to-market practices and is largely replaced by local manufacturing networks. At the low end of the market, new products are churned out as beta tests, released with little prior market research.

FAQ 9
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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Customers can also sign up for SMS notifications and find FAQs without needing to leave the branded experience. In 2005 A.G.

Retail 10