Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

JUNE 29, 2016

How do organizations achieve longevity, the kind of longevity that survives long past the founder or any particular leader or leadership team? It is fashionable today to have management committees, at various organizational levels, working as teams. The most significant hurdle by far is resistance to change from within. Let me explain.

Supply Chain 51

Supply Chain Real Estate Resistance Competitive Advantage 51

Joseph Lalonde

JUNE 1, 2018

They’re free to innovate and create market-differentiating, competitive ideas. That will kill your company over the long term. You are short-term and reaction-driven : The vision-crushing ritual of quarterly earnings is not the measure of long-term success in any organization.

CEO 161

CEO Short-term Learning-by-Doing Blanchard 161

N2Growth Blog

NOVEMBER 16, 2010

Popular business axioms and management theories are thrown around in such cavalier fashion these days that they can actually result in flawed decisioning. Let’s look at this from another angle…Why would you want to do business in the same fashion as your competitors? And what are your strategic goals?

Blog 334

Blog Outsourcing Competitive Advantage Innovation 334

Harvard Business Review

SEPTEMBER 26, 2011

Volatility has returned to global markets, and consumer and business confidence is once again slipping. In scores of conversations I've had with business leaders, pension fund trustees, asset managers, employer associations, and NGOs since I first issued this call in HBR , everyone has agreed with the goal.

Long-term 9

Long-term CEO Short-term McKinsey 9

N2Growth Blog

DECEMBER 22, 2010

The goal of a leader is not to clone him/herself, but to harness individual strenghts for the greater good of the team and for the overall benefit of the organization. The sad fact is that many business people are absolutists in that they only see things in terms of rights and wrongs. They are important to me.

Blog 419

Blog Gordon Follow-up Open-book 419

N2Growth Blog

DECEMBER 2, 2010

I’ve addressed this topic before, but perhaps not in this fashion…True leadership is dedication to something beyond self. While being motivated solely by conquest may allow you to achieve a stated goal or objective, the cost will be great. In fact, some of the toughest leaders I know are the most compassionate leaders.

Blog 419

Blog Leadership Brand Reputation 419

Strategy Driven

FEBRUARY 7, 2011

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Juliano Howard T.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

MAY 6, 2013

It’s for people that have no other way of marketing. When I do, some of my customers make comments about being a city boy, or they say I look like their banker (even though I usually wear dress slacks and a long sleeve shirt with polished shoes). Wear nice, fashionable cowboy clothes. Sherri, Cold calling sucks.

Advertising 50

Advertising Customer Loyalty Bottom-up Media 50

Harvard Business Review

JANUARY 24, 2012

Type one represents what marketers call "push." Push marketing uses advertising (billboards, spam, direct mailings, banners, cold calls, and similar techniques) to hunt for the customer. In contrast, pull marketing bets on product quality and its ability to create awareness and eventually a brand that will lure and keep customers.

PR 15

PR Long-term Metrics Short-term 15

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

JUNE 26, 2017

Slow innovation projects can be just as impactful in the long-term. Their scope and pace often run counter to the rhythms of company goals. It’s the realm of fashion houses that know to make fewer chokers and invest in more crop tops. We call it slow innovation.

Innovation 8

Innovation Long-term Trends Budgeting 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing? Big mistake.

Reference 15

Reference Tips Media Case Study 15

Strategy Driven

DECEMBER 28, 2015

Email is by far one of the best digital marketing solutions to have in your toolbox. While email marketing is definitely not rocket science, there IS a certain degree of skill and artistry involved in crafting a winning email campaign. Savvy marketers understand this. Boring the Audience. Confusing the Audience.

Marketing 50

Marketing Audience Advertising Content 50

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. What happened to being rewarded for consistent, quality work over the long-term? There is perhaps one place where this paradigm still exists: the gym.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? Let’s start with the question of what year you should be targeting.

Innovation 11

Innovation Company Venture Capitalist Business Model 11

Harvard Business Review

JANUARY 25, 2012

This ideology, Fukuyama goes on: could not begin with a denunciation of capitalism as such, as if old-fashioned socialism were still a viable alternative. But nobody believes that about stock prices anymore, and so executives are back to balancing competing interests — this time short-term traders vs. long-term shareholders.

Consultative 15

Consultative Porter Management Press Release 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing? Big mistake.

Reference 14

Reference Tips Media Case Study 14

Harvard Business Review

JANUARY 15, 2015

The painful truth is: attention itself isn’t worth as much as today’s marketers, boardrooms, and beancounters think. Institutions and leaders, obedient students of modern marketing, obsessively ask, “How do we get people to be loyal to us?” Make the terms and conditions impossible to understand!

Strategy 8

Strategy Porter Marketing Fashion 8

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

JULY 17, 2013

Those with resilience build on the cornerstones of confidence — accountability (taking responsibility and showing remorse), collaboration (supporting others in reaching a common goal), and initiative (focusing on positive steps and improvements). In the long term, graciousness beats sour grapes.

Skills 10

Skills Fashion Follow-up Sports 10

Harvard Business Review

JANUARY 28, 2014

He will be “on trend,” as they say in fashion — in recent months, leaders from the new Mayor of New York to the Pope have also been vocal on the subject. Procter & Gamble did this when it recently set a goal that, by 2050, zero per cent of its packaging would wind up in landfills. They can …. Take Ownership. Take Action.

Golden Parachute 13

Golden Parachute Apparel Trends Short-term 13

Harvard Business Review

FEBRUARY 24, 2016

For too long, employers have outsourced management of their employees’ health care benefits to those with little incentive to improve value. To achieve better care, employers need to work with providers to determine the conditions that are generating the greatest direct and indirect costs and to develop measurable quality goals.

Health Care 8

Health Care Supply Chain Company Presenteeism 8

Harvard Business Review

JANUARY 4, 2013

Here are a few thoughts on how you can more effectively address these issues and reach your goals in an authentic and enduring way. This is a long-term growth company. It will give you great long-term returns, because we perform very well.'" These are pragmatic business issues that all leaders encounter.

Mission Statement 17

Mission Statement Balanced Scorecard Objective Long-term 17

Frank Sonnenberg Online

SEPTEMBER 28, 2022

Rodger Dean Duncan: What role does mindset play in a person’s ability to fashion a meaning-filled life that will be gratefully remembered by others? While that’s understandable, if you wait too long to identify your destination, you’ll never really know if you’re heading off course. Do you want to become the best version of yourself?

Morale 116

Morale Bottom-up Learning-by-Doing Ethics 116

Harvard Business Review

JUNE 16, 2015

For many, identity is too abstract a concept to link to measurable objectives; for others, it is too long-term an ideal to translate into current goals. One of Barça’s ideals is that soccer must be played skillfully and in an artistic fashion rather than relying on sheer strength and size.

Succession 8

Succession Short-term Sports Long-term 8

Harvard Business Review

FEBRUARY 10, 2017

What are our markets? Product innovation sits at the intersection of R&D, marketing, and business intelligence. It includes the planning and building of P&Ls and budgets, managing the portfolios of products, clients, and talent, and the long-term financial and strategy processes that plan for results.

Competitive Advantage 8

Competitive Advantage Supply Chain Bureaucracy McKinsey 8

Strategy Driven

APRIL 22, 2011

It’s about having the guts to seek feedback from others in a sincere and genuine fashion. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The CEO joked with the men, complimented them on their work, and treated them as long-term team members.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

MAY 25, 2011

In the wake of any natural disaster, including the catastrophic March 11 earthquake and tsunami in Japan , urgent response eventually gives way to long-term recovery. Instead, it entails reconceiving a company's product and markets, reinventing its value chain, and strengthening the productivity of the communities in which it operates.

Porter 13

Porter Core Competence Globalization Business Model 13

Harvard Business Review

DECEMBER 9, 2015

Benchmarking seems to assure leaders that as long as their organization’s performance is 50% of the national average or better, things are okay. Once you know that zero is the goal, you will realize that achieving it is unlikely in your current system. Define the goal. Create a core team.

Health Care 8

Health Care Benchmarking Process Operations 8

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. So long, [link] mikemyatt Hi Justino: Thanks for your comment. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

AUGUST 10, 2011

The convulsions of violence that have wracked London and other British cities seem to have exploded overnight, but I'd bet those of us living here know: that fuse has been long burning. It's a lofty goal. And yet, over the last several years or so, gradually, almost imperceptibly at first, the tenor of my city has changed.

Golden Parachute 20

Golden Parachute Banking Globalization Long-term 20

Harvard Business Review

MAY 30, 2013

Because the model relied on providing long-term loans, Eric asked questions about repayment and cultural bias. The student presenter acknowledged the risks and simply stated, "Well, we won''t know any of that for a long time. After some reflection, he jumped in with a set of questions. rubber trees take years to mature.".

Company 10

Company Ries Maturity Innovation 10

Harvard Business Review

APRIL 18, 2016

Remember Long-Term Capital Management ? Within this machine, people and technology must each play their particular roles in an integrated fashion. The goal of the integrated strategy machine is to enhance rather than marginalize or inhibit human thinking.

Strategy 8

Strategy Supply Chain Technology Engineering 8

Harvard Business Review

FEBRUARY 4, 2015

For example, if you enjoy connecting with people, you could use that skill to be a psychologist or a marketer. Think long term. Of course, you have to answer more immediate questions about what you want in your current job or your next, but do so only in the context of your longer, larger career goals. ” Freedom.

Career 8

Career How To Finance Case Study 8

Harvard Business Review

SEPTEMBER 13, 2018

Planning has long been one of the cornerstones of management. Management by Objectives (MBO) became the height of corporate fashion in the late 1950s. Some are short-term, others stretch into an imagined future. The capacity and willingness of managers to plan developed throughout the century.

Agility 15

Agility Planning Fayol Strategic Planning 15

Harvard Business Review

OCTOBER 25, 2017

In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers. A focus on solutions might mean they figure out how to help you reach your goal weight. The project would have a clear goal (finish the marathon) and a clear start and end date.

Project 8

Project Productivity Products Health Care 8