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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Following are three such innovative approaches for connecting with top talent. ” In his family’s living room, his proud parents give him his “grandpappy’s” giant hammer.

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Don’t Overlook the Small Brands You Already Own

Harvard Business Review

In our most recent Breakthrough Innovation Report , Taddy Hall and I cite that 49 percent of the growth in U.S. But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. Consider the SweeTarts brand from Nestle USA.

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Make the Internet of Things More Human-Friendly

Harvard Business Review

trillion market by 2020 — lay in its ability to operate with little or no “human intervention.” Similarly, Google just enlisted Diane von Furstenberg to design fashionable Glass frames, while the Cupertino-designed Apple Watch will eventually be angling to compete with stylish wrist-worn fashions from Geneva.

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An Inside View of How LVMH Makes Luxury More Sustainable

Harvard Business Review

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. I’ll then discuss some of LVMH’s challenges.

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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

It’s about having the guts to seek feedback from others in a sincere and genuine fashion. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. Because innovation requires it. Authenticity is about owning your failures and shortcomings.

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Why Those Guys Won the Economics Nobels

Harvard Business Review

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

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