Strategy Driven

MAY 10, 2020

Until recently, very few CEOs, IT, or marketing professionals would have put ‘data optimization’ high on the list of agenda items that keep them up at night. As a result, their trustworthiness among customers in any niche industry grows, and they become seen as market leaders. Direct Sources. That’s a lot! Embracing Data.

Cost 74

Cost Comparison Fashion Bottom-up 74

Rich Gee Group

NOVEMBER 1, 2017

I came up with a simple and powerful tool the other day. Transitional: Polish your image and brand – hit the gym, change your fashions, and show them what you can do for them. They market, produce the itch, and make the sale — then they forget to close or leave them hanging. What did I come up with to help you be the best?

Brand 170

Brand Library Fashion Execution 170

Tanveer Naseer

FEBRUARY 21, 2017

Of course, while there are various technical skills and aptitudes that are required for leadership positions in various industries, one thing that every leader needs to succeed in their role is to be an effective communicator. Simply, you can’t beat good old-fashioned hard work. Now, here is the sad reality.

Self-aware 277

Self-aware Content Audience Tips 277

Lead Change Blog

SEPTEMBER 17, 2015

A team is focused on accomplishing a mutual purpose and uses an effective relationship as a tool for achieving it. Luca de Meo, as head of marketing at Volkswagen AG, created a series of two-day events called Marketing Works! Leadership is vital to the effectiveness of a team. The Power of a Partner-Leader.

Innovation 150

Innovation Teamwork Blanchard Maturity 150

Management Excellence

APRIL 11, 2011

If you’ve not pushed yourself to explore the new tools, and if you are responsible in some form or fashion for pushing the envelope on how your firm competes in the market, engages clients and arms its people to win, it might just be time to spend a few minutes focusing on the future.

Fashion 72

Fashion Tools Technology Leadership 72

N2Growth Blog

OCTOBER 25, 2016

Be sure that your planning process has those kinds of tools built-in. Certainly, this kind of planning makes the leadership team feel good and important, but, the resulting plan is laden with complex theory and does little to engage and inform the rank and file.

Strategy 150

Strategy Strategic Planning Span of Control Hedge 150

N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. We’ve all watched many a blog launch in prolific fashion only to die a slow public death weeks or months down the road. To extend marketing efforts. To build trust. To make money.

Blog 302

Blog Early Adopters Niche Marketing Magazine 302

N2Growth Blog

JANUARY 20, 2011

In the same fashion that being the source of gossip is destructive, so is furthering the damage by ratcheting up the rhetoric by participating in gossip. Let me cut right to the chase – real leaders don’t participate in gossip, and likewise they don’t tolerate gossip from others.

Blog 419

Blog Reputation Participative Brand 419

Lead Change Blog

SEPTEMBER 23, 2016

I’ve been tasked with the content marketing effort for a hotel website and a key part of it is the blogging strategy. Our brains, if only tuned to think in a linear fashion (i.e. Although plenty of software mind mapping tools exist, all you need as a novice is a big sheet of paper and a pen. Makes sense, doesn’t it?

Stress 150

Stress Hotels Project Brainstorming 150

Strategy Driven

MARCH 5, 2021

Using the LinkedIn tool will effectively promote your social media content, and connections are made by accepting invitations from other people. Posting those videos ensures that your page is captivating, engaging, personable, and marketable. Always think of this platform as an open educational tool. Statistic attack.

Succession 65

Succession Content Video Media 65

N2Growth Blog

NOVEMBER 16, 2010

Popular business axioms and management theories are thrown around in such cavalier fashion these days that they can actually result in flawed decisioning. Let’s look at this from another angle…Why would you want to do business in the same fashion as your competitors?

Blog 295

Blog Outsourcing Competitive Advantage Innovation 295

CO2

FEBRUARY 22, 2011

Why does the market need another book on organizational methodology? Let me first answer that by defining the market. Traction is written for a very specific target market. I’ve worked hands-on with over 110 leadership teams. I believe the best learning comes from reading how people are using the tools in the real world.

Open-book 87

Open-book Entrepreneur Learning-by-Doing Fashion 87

N2Growth Blog

DECEMBER 7, 2010

Nevertheless the reality is this…blogs are not a tool for those looking to get rich quickly (that train left the station a long time ago), nor are they likely to transform insignificant thoughts into something other than what they are. Bloggers will continue to come and go…while some will be missed, many will not.

Blog 298

Blog Content Media Brand 298

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Great leaders often align their leadership values with personal beliefs and ethics of their own. I have a documented track record of business development, operational planning, and leadership.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

DECEMBER 21, 2010

Another tool, the roles and responsibilities matrix, provides the needed performance assignment clarity for those minute undocumented tasks and group activities; helping eliminate the risk of redundantly performed work that would unnecessarily slow progress and raise costs.

Project 56

Project Management Newsletter Strategic Planning 56

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Strategy Driven

FEBRUARY 24, 2014

Talk fashion. But Jeffrey,” you whine, “What sales tools should I bring?”. TOOLS MAKE SALES FAST AND EASY: Bring a referral. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Talk family.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Travel Seminar 51

Persuasive Powerhouse

AUGUST 31, 2010

and Gretchen Johnson of Virtual Wordplay Marketing Communications for a few years, a caring and supportive group of individuals who have helped each other without reservation to be successful in business and in life. I like the idea that leadership success can be broken down into eight skills. What else do you want people to know?

Skills 181

Skills Books Blog Mentor 181

Strategy Driven

NOVEMBER 1, 2010

And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Unlike competitors, Santander stayed out of U.S. and Latin America.

Brand 65

Brand Globalization Banking Long-term 65

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. you have to get their attention, and that means your typical tried-and-true marketing tactics aren’t going to cut it anymore. And the Clients Went Wild!

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

DECEMBER 6, 2010

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 50

Wilde Real Estate Discount Advertising 50

Strategy Driven

FEBRUARY 7, 2011

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

AUGUST 8, 2012

If you are ready to stop playing victim to the times, Front Line Heroes will arm you with the tools you need to achieve sustainable business growth. Remember that it does not matter who is right, but that the customer is served in an extraordinary fashion. Four organizational enigmas and the missing link that solves them.

Team 58

Team BHAG Hammer Customer Loyalty 58

Harvard Business Review

SEPTEMBER 27, 2017

Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. One of Rochet’s first tasks was to create a leadership development program that equipped executives with the knowledge, mindset, and ways of working the company would need to grow in the digital age.

P&L 12

P&L Agility Fashion Media 12

Harvard Business Review

OCTOBER 6, 2014

The buzz around using predictive tools to analyze big data in discrete areas of a business is loud and deserved. Long-dominant frameworks like the Five Forces or SWOT analysis have been based, accordingly, on a fundamental, often static or relatively long-duration, set of market and firm characteristics.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

OCTOBER 5, 2018

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. Prediction is the Holy Grail for more effectively executing mass scale operations in marketing, financial risk, fraud detection, and beyond. 1) Don’t Fall for Buzzwords — Clarify Your Objective.

Objective 10

Objective Software Business Objectives Learning-by-Doing 10

Harvard Business Review

FEBRUARY 19, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

JULY 16, 2013

Discussions about story and storytelling are pretty fashionable in marketing circles. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough. Their stories are told primarily via word of mouth, and are amplified by social media tools. Marketing Strategy'

Storytelling 8

Storytelling Company Marketing Strategy Media 8

Harvard Business Review

APRIL 4, 2014

To better understand how design leads to returns, my company, Motiv Strategies, and the Design Management Institute worked together to produce a new tool that tracks the results of design-centric companies against those that are not. Starting with a list of over 75 publicly-traded U.S. Design is expected and trusted to lead Nike.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

JUNE 5, 2018

For example, each week we have an extended leadership meeting with 12-14 participants in nine cities, half of whom may be co-located. So for the inside sales teams, we still needed to be distributed, but distributed in a co-located fashion. That meant we had to be clear that for certain roles, working remotely was not an option.

Content 8

Content Survey CEO Engineering 8

Harvard Business Review

MARCH 6, 2012

Similarly, in a technology firm, the leadership team described getting inputs from so many sources that they often could only react to what they learned last, rather than seeing trends or distinguishing reliable sources from one-off complaints. More importantly, it no longer flows to decision-makers in a predictable, controlled fashion.

Information 14

Information Management Trends Short-term 14

Harvard Business Review

SEPTEMBER 19, 2011

We had it all — strong capital markets, rich natural resources, unparalleled higher education, and geographic separation from two devastating wars. Policymakers have historically used subsidies — in the form of deductions, grants, and loans — as their tool of choice to encourage business creation.

Entrepreneur 14

Entrepreneur Licensing Telecommunications Incubator 14

Harvard Business Review

FEBRUARY 10, 2012

Technology and new concepts of living, as well as progressive notions of urbanization, industrial capitalism, consumerism, ecotourism, and renewable systems, could meld to fashion a new shared-growth paradigm. The technology systems that undergird this effort are far-flung. Therein lies its limitation in driving the African Renaissance.

Supply Chain 14

Supply Chain Globalization Politics Franchising 14

Harvard Business Review

JANUARY 4, 2018

As an organizational psychologist and executive coach, I’ve had a ringside seat to the power of leadership self-awareness for nearly 15 years. Take Jeremiah, a marketing manager. And we’re more-effective leaders with more-satisfied employees and more-profitable companies. I’ve also seen how attainable this skill is.

Self-aware 20

Self-aware How To Learning-by-Doing Participative 20

Harvard Business Review

DECEMBER 17, 2013

Crew president Jenna Lyons exemplifies this path, having worked her way up from designing rugby shirts in 1990, until she elevated a formerly staid clothing brand into a high-margin force of fashion. Establishing this role also announces clearly, to the entire organization, that mastery is respected as its own form of leadership.

Management 8

Management Creativity Licensing Core Competence 8

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

JANUARY 7, 2013

You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. It's the "new black," to borrow from a fashion phrase — as well as a reference to its influence on profitability.

Strategy 9

Strategy Six Sigma Engineering Bottom-up 9