Film Follow-up Levitt Management 
Harvard Business Review
SEPTEMBER 13, 2012
No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Central among them was that Kodak was late to recognize that it was not in the film and camera business: it was in the imaging business.
Harvard Business Review
OCTOBER 15, 2015
The reasons for this vary to some extent across industry context, but in general one or more of the following factors will be in play: A focus on highest-margin consumers. The sad truth is that the new digital business units that industry leaders set up usually struggle to compete with their entrepreneurial rivals.
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