Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. Of course, being a dominant film provider became increasingly irrelevant in light of recent technological shifts.
Let's personalize your content