The Horizons Tracker
MAY 16, 2019
The analytics-driven tactics used by Oakland Athletics’ manager Billy Beane not only inspired the best-selling book and film Moneyball, but also a wave of imitators seeking to tap into the secret sauce that allowed Beane to over-achieve with the unfancied baseball team he was in charge of. ” Management innovation.
Lead Change Blog
NOVEMBER 17, 2015
He was uninterested in my morale. Our unit was famous for innovation and forward-thinking practices. The centerpiece was a set of filmed battlefield situations in which a leadership decision was required for success. At the crucial decision point the film stopped and the words on the screen read: “What do you do now, lieutenant?”
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Strategy Driven
DECEMBER 6, 2013
Our longtime client Smule, a leading iPhone app company and frequent innovative marketer, came to us with a simple proposition: “We want a video that will do a million views and introduce our product to 13- to 17-year-old girls.” The moral of the story for advertisers and marketers alike? Conclusion.
Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Cultivating this trust isn’t just a moral issue; it’s a practical one. No wasted film, slides, or prints.
Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Cultivating this trust isn’t just a moral issue; it’s a practical one. No wasted film, slides, or prints.
Strategy Driven
APRIL 22, 2011
The story of the firing spread (as it always does) throughout the company, morale slipped, and the CMO never completely trusted his boss again. Because innovation requires it. No wasted film, slides, or prints. Nothing can be more damaging to the morale and esprit de corps of a team than that kind of leadership.
Ask Atma
MAY 20, 2012
The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. One part of fostering creativity and innovation is to accept the inevitable failures. Improves productivity by improving morale. These are just a few examples. Fosters humility in upper management.
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