Remove Film Remove Management Remove Market Segmentation Remove Organizational Behavior
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What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

Harvard Business Review

Research on radical innovation therefore focuses on the types of organizational behavior and structures that explain and predict the commercialization of breakthrough ideas. It appealed to a niche of film nerds. It was the initial encroachment from the low-end of the market that made Netflix disruptive.