What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation
Harvard Business Review
APRIL 9, 2018
The first thing they should know is that not all technological change is “disruptive.” Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds. It was the initial encroachment from the low-end of the market that made Netflix disruptive.
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