Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. How well does your organization support the achievement of your business strategy?

Banking 12

Banking Strategy Film Operations 12

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Don't under-communicate.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

NOVEMBER 4, 2012

As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. An elaborate hoax.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 23, 2015

Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. Once this groundwork was laid, we realized that the traditional music management model would have to evolve to support these innovation activities. Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8