Strategy Driven

AUGUST 1, 2019

Take advantage of technology. Modern technology and the internet have opened up increasing opportunities for small business owners and freelancers. For instance, you can find everything from graphic design projects to film and TV jobs online by searching on popular freelance sites and job boards.

Succession 13

Succession How To Film Audience 13

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. How well does your organization support the achievement of your business strategy?

Banking 12

Banking Strategy Film Operations 12

Harvard Business Review

OCTOBER 12, 2011

It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia. It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. A book publisher, for example, puts out a book and then manages who receives copies.

Information 15

Information Content Open-book Price 15

In the CEO Afterlife

NOVEMBER 4, 2012

Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. But here’s the thing. The Overnight Test only works if you can afford to wait overnight.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8