Film Marketing Simon Technology 
Harvard Business Review
OCTOBER 6, 2015
In Don Siegel’s 1956 film shocker Invasion of the Bodysnatchers a California doctor becomes convinced that his patients are being taken over by alien replicants. “A wealth of information creates poverty of attention,” said Herbert Simon, long before today’s computer-fueled data tsunami. Attentional poverty.
Harvard Business Review
JANUARY 4, 2013
But this is just the beginning — industry analysts predict the market to double in less than a decade. The business and civilian adoption of military technology is nothing new; we had mass adoption of the wristwatch after World War I when soldiers began attaching their pocket watches to their wrists for more practical purposes.
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