Finance Goal Marketing Pharmaceuticals 
Strategy Driven
APRIL 3, 2014
Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Darek Lenart – Senior VP HR, Finance MasterCard. Former HR director with Pepsi Central Eastern Europe, and gained HR expertise at PLIVA Pharmaceutical Company (now part of Teva Group).
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Harvard Business Review
AUGUST 8, 2018
The overarching goal of most business schools is to train future leaders to lead. But how well schools meet this goal, and to what extent their teaching influences their students’ leadership, is an open question. In another supplementary analysis, we used the rankings of finance departments in business schools.
Harvard Business Review
APRIL 2, 2018
We invest billions of dollars each year in medicines, new technologies, doctors, and hospitals—all with the goal of improving health, arguably our most prized commodity. Aside from reducing the use of low-value services, one potential solution is to identify and develop sources of long term financing for high-value services.
Harvard Business Review
OCTOBER 13, 2011
Bank marketing materials focus on the dreams, anxieties and goals of consumers. The pharmaceutical industry also creates products with complex interactions and potentially dangerous side effects. Yet unlike in finance, where distributing risk across institutions is the goal, in drug development the focus is on isolating risk.
Harvard Business Review
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. The failure stemmed from resistance in the U.S.
Harvard Business Review
APRIL 5, 2012
If you spend much time around salespeople, it won't take long before you hear them griping about the issue that is the profession's biggest trouble spot: disagreement over the market potential of a group of accounts or a territory. In exit interviews, the people who leave imply they don't have enough market potential to succeed.".
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