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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

It requires a new set of tools: a more open and flexible mind-set, significant process changes, as well as new technology and infrastructure. As innovation consultant Pete Maulik told me, “It’s time to switch from here they come to this is how we’re going to win.” The New Tools of Marketing.

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A New Way for Entrepreneurs to Think About IT

Harvard Business Review

Over the last 15 years, Internet giants have built platforms or utilities on top of the Internet that make innovation easier and faster. The trick for entrepreneurs and digital innovators, then, is to use a bricolage strategy to obtain modern digital infrastructure and tools to transform existing businesses or conceive and build new ones.

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Reversing the Decline in Big Ideas

Harvard Business Review

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? The innovations that made these companies worth billions of dollars could be classified as computer hardware and software infrastructure. I know many smart investors didn't.

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Reversing the Decline in Big Ideas

Harvard Business Review

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? The innovations that made these companies worth billions of dollars could be classified as computer hardware and software infrastructure. I know many smart investors didn't.

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The Buzz on Green Business in China

Harvard Business Review

Each morning at my hotel I received the China Daily , the countrys main English-language newspaper. The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. Each morning at my hotel I received the China Daily , the countrys main English-language newspaper.

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