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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.

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What Is the Business of Health Care?

Harvard Business Review

On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. A third signal is that health care financing is testing these pathways too. bankruptcy court.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding. Each group has its own operating procedures.