N2Growth Blog

APRIL 29, 2021

When put to work, new technologies create many positive ripple effects on the global market, spawning some of today’s most exciting new businesses, even creating whole new industries and movements around them. Innovation is doing new things.” – Theodore Levitt. It takes a unique mindset to execute them. .

Technology 240

Technology Innovation Levitt Supply Chain 240

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

Health Care 15

Health Care Levitt Film Chemicals 15

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding.

Education 8

Education Levitt Retail Training 8

Strategy Driven

MARCH 30, 2011

The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. About the Author.

Price 50

Price Strategy Discount Levitt 50