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How Do I Start Your Own Business?

Strategy Driven

Determine your Potential Market. If its market share or product offering is too strong and stable, it will be more difficult to enter the market. Part 3 Creating a Marketing Plan. If your service is seasonal, you should ask yourself when it’s best to market yourself. Part 4 Get Finance. Make a Budget.

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The Importance Of Trademarks To Startups

The Horizons Tracker

. “We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say.

IPO 52
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Venture Capitalists Get Paid Well to Lose Money

Harvard Business Review

2013 had all the signs of being a comeback year for venture capital. Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. The ongoing poor performance of venture capital firms should be an obvious problem for institutional investors.

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We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs

Harvard Business Review

When venture capitalists (VCs) evaluate investment proposals, the language they use to describe the entrepreneurs who write them plays an important but often hidden role in shaping who is awarded funding and why. All told, we observed closed-room, face-to-face discussions leading final funding decisions for 125 venture applications.

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Is Venture Capital Broken?

Harvard Business Review

Our research suggests that investors like us succumb time and again to narrative fallacies, a well-studied behavioral finance bias. Most of the funds in which Kauffman invested failed to beat public market indices, despite the higher-risk nature of their work. Many successful venture capitalists observe directional patterns.

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Is Venture Capital Broken?

Harvard Business Review

Our research suggests that investors like us succumb time and again to narrative fallacies, a well-studied behavioral finance bias. Most of the funds in which Kauffman invested failed to beat public market indices, despite the higher-risk nature of their work. Many successful venture capitalists observe directional patterns.

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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

Many venture capitalists are limiting their investments to the "demand-side" — aimed at reducing energy use — rather than investing in startups trying to change the way we produce energy. The net result is that many VCs now turn down promising companies that might contribute to transforming the way we produce energy.

Energy 10