N2Growth Blog

JANUARY 16, 2011

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 382

Brand Brand Management Blog Media 382

Harvard Business Review

JUNE 25, 2015

What they don’t do well enough is reinvent and innovate. Sure, there are exceptions who are both visionary CEOs and innovators — Steve Jobs and Jeff Bezos, for example — but there are very few companies that can stomach that sort of leadership. So if the CEO isn’t someone who can innovate, then who should?

Entrepreneur 8

Entrepreneur CTO Business Model CEO 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. CEOs remain reluctant to invite CIOs to the executive table, insisting that IT is a cost center, not the innovation incubator it could be.

Supply Chain 15

Supply Chain CIO Budgeting Project 15