N2Growth Blog

JANUARY 16, 2011

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 382

Brand Brand Management Blog Media 382

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. Truly reliable feedback and metrics. Your CFO and finance team can take a leadership role here.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

JUNE 25, 2015

We believe that CEOs need a partner for innovation inside their companies, someone who will create and defend processes, incentives, and metrics that encourage radical ideas and find new areas for growth. You produce growth engines with calculated bets, not “wild-ass gambles.” And this new role needs to sit in the C-suite.

Entrepreneur 8

Entrepreneur CTO Business Model CEO 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Five years ago, "shadow IT" efforts were the dirty little secret of organizations. IT as Process Creator.

Supply Chain 15

Supply Chain CIO Budgeting Project 15