The Future Is Where Brands Must Focus
Great Leadership By Dan
NOVEMBER 27, 2018
To illustrate that this thinking goes right to the top of hard-headed business thinking, in their ‘Reflections from Davos’ report regarding the 2018 meeting of the World Economic Forum, the managing partner of McKinsey was quoted as saying “the next innovation imperative will be social innovation – business’s role will be critical here.”
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