Remove Finance Remove Marketing Remove Pharmaceuticals Remove Strategy
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 11
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7 Interesting Reasons to Invest In Platinum Today

Strategy Driven

The investment market dealing with precious metals has barely made the cut in terms of popularity among people, and it’s not something many people tap into, if they do hear about it, it’s mostly for either gold, silver or palladium. One such example is that of a large Swiss-based pharmaceutical company that invested around $11.3

Price 69
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Performance Measurement

Strategy Driven

Value: The Four Cornerstones of Corporate Finance by Tim Koller. While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Discusses the four foundational principles of corporate finance.

ROIC 62
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

A leading thinker on strategy and breakthrough innovation. Deepa Prahalad – Focused on design and emerging markets. Top-rated Clinical Professor of Management and Strategy, Northwestern Kellogg School of Management. Aicha Evans – Senior Vice President and Chief Strategy Officer at Intel Corporation. Non-profit CEOs.

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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 53
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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

Solyndra's example has been particularly stark: it raised over $1 billion in equity finance in addition to receiving a $535 million loan guarantee from the Department of Energy, all prior to a cancelled IPO and the recent FBI investigation upon its bankruptcy.

Energy 11
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Research: Business School Really Does Influence How Students Make Decisions Later On

Harvard Business Review

Up until the 1960s, scholars viewed diversification as a valuable strategy. Kenneth Andrews, who popularized the concept of business strategy at Harvard Business School, was one of them. Despite the general trend across schools toward becoming more finance-oriented, there could have been considerable variation in what’s taught.