Strategy Driven

APRIL 14, 2013

A growing number of organizations are moving toward having more pervasive Business Intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market.

Resources 50

Resources KPI Strategy White Paper 50

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information.

Press Release 145

Press Release Discount Content Directory 145

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert! Our Freedom.

Blog 333

Blog Leadership Consultative Follow-up 333

Harvard Business Review

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. You can do the same for resale value, maintenance, driver retention (useful data if you run a fleet), and financing costs. Other companies have found similar success.

Commitment 8

Commitment White Paper Objective Price 8

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. P&G Professional serves the “away from home” market for commercial cleaning.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

FEBRUARY 9, 2011

Finance professors Eugene Fama and Kenneth French find somewhat depressingly ( PDF ) that luck matters more. But does this mean that Warren Buffett has more in common with Tim Conrad , the 2009 World Rock, Paper, Scissors Champion, than with Vishwanathan Anand , the reigning world chess champion? What about J.K. Skill or luck?

Skills 14

Skills White Paper Uncertainty Sports 14

Harvard Business Review

JUNE 19, 2015

— and give you the resources you need to execute it. “You need to be seen as credible” when you’re talking about the financial implications of your initiative to the finance group, for instance. “You can’t expect to write a white paper and slap it on people’s desks.”

Project 8

Project Restructuring Hotels Case Study 8