article thumbnail

How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 11
article thumbnail

6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. FREE StrategyDriven Trial Membership.

Tactics 51
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Darek Lenart – Senior VP HR, Finance MasterCard. Former HR director with Pepsi Central Eastern Europe, and gained HR expertise at PLIVA Pharmaceutical Company (now part of Teva Group).

article thumbnail

The Rise of the COO

Harvard Business Review

That's what we found when we studied the top management teams of companies in Europe over the past three years. Part of the problem may be in the backgrounds that companies desired: 85% of COOs had experience in operations, strategy, or finance. Does your COO have the best shot at becoming the next CEO?

COO 11
article thumbnail

This Pharma Company Stays Innovative by Doing Two Things

Harvard Business Review

When one of us (Vivek) and his team launched Roivant Sciences in 2014 and began developing treatments for Alzheimer’s disease — they were determined to learn from the pharma industry’s innovation issues and build a more sustainable innovation engine. Roivant’s first response was to address misaligned incentives.

article thumbnail

Corporate Learning Programs Need to Consider Context, Not Just Skills

Harvard Business Review

In one pharmaceutical R&D company, we identified three critical populations that needed to change to enable the execution of the organization’s strategy. ” Because this approach affected the way the auditors executed their work, the on-the-ground impact and the effectiveness of the audit team improved dramatically.

Skills 9
article thumbnail

First-Time Managers, Don’t Do Your Team’s Work for Them

Harvard Business Review

Terry, a highly regarded marketing associate in a pharmaceutical firm, had just been asked to lead a marketing team. But problems arise when there’s no ongoing dialogue with team members, peers, and bosses about the definition of “success” and “results”— and who is responsible for what.