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Marketing for the Extremely Shy

Harvard Business Review

Unfortunately, winning clients is actually the most important part of your business, so it can sometimes be self-indulgent to fob it off entirely on an underling (you do the fun parts, and they can figure out, or not, how to make it viable). That's a lot harder for people who are shy or otherwise allergic to anything "salesy."

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Generation to Generation: How to Save the Family Business

Harvard Business Review

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

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