FOB Marketing Operations Process 
Harvard Business Review
JUNE 6, 2012
It's easy to imagine, as some of these executives and business owners do, that you can just "hire a marketing person" to take care of it. So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales. There's often a lot of confusion about marketing and sales. Which means.
Harvard Business Review
APRIL 10, 2014
Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.
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