Strategy Driven

AUGUST 22, 2023

Secondly, understanding the problems faced by the customers and solving those problems through your product or service will create brand loyalty. However, it is noteworthy that the customers might not always know or explain in focus-group interviews or surveys what they need.

Entrepreneur 104

Entrepreneur Storytelling Leadership Long-term 104

LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Many companies got their mission statement via something like a focus group, maybe a retreat with senior leaders or maybe a series of meetings from a cross-section of people across the company.

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Many companies got their mission statement via something like a focus group, maybe a retreat with senior leaders or maybe a series of meetings from a cross-section of people across the company.

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Harvard Business Review

FEBRUARY 25, 2014

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. They are: Observation is where customer behavior reveals new insights.

Marketing 8

Marketing Reis Brand Retail 8

Harvard Business Review

OCTOBER 10, 2011

And these companies build closed-loop learning into their daily operations so that they're constantly improving. These efforts earn these companies deep, long-lasting customer loyalty. Employee focus groups identify key themes and issues, and employee teams help develop solutions, which they present to store management.

Tactics 13

Tactics Customer Loyalty Survey Loyalty 13

Harvard Business Review

JANUARY 27, 2012

We have been studying the links between employee engagement and customer loyalty for a few years now, and we've found that the only route to employee happiness that also benefits shareholders is through a sense of fulfillment resulting from an important job done well. My colleagues and I agree with that.

Survey 15

Survey Customer Loyalty Metrics Loyalty 15

Harvard Business Review

AUGUST 17, 2016

Though this is a narrow group that is in no way “representative” of the broad sample of computer users, these heavily vested and deeply knowledgeable netizens provide critical knowledge about new product pick-up and quality concerns that is relevant to a broader population. Every executive has to be a listener.

Media 8

Media Sample Brand Marketing 8