In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. But, compared to last November, the share price is up by 30%.

Ries 122

Ries Brand Hammer Marketing Strategy 122

CoachStation

MARCH 7, 2016

One of her elective subjects this year is Business and as part of the curriculum Maddy was asked to interview a business owner to better understand why, how and what was required to set up the business. Sounds simple, but what Sinek found is that most companies do their marketing backwards.

Self-aware 146

Self-aware Ethics Tools Finance 146

Six Disciplines

DECEMBER 13, 2013

This importance was hammered home to me in a lunch meeting with “Sandy,” who recently moved to a much larger organization. He set up a 50% profit-sharing program in which a portion of the profits was retained by the employees themselves and the remainder was given away by the employees to charitable causes. I feel like a number.

Customer Intimacy 133

Customer Intimacy Hammer Competitive Advantage Organization 133

Six Disciplines

MAY 17, 2013

This importance was hammered home to me in a lunch meeting with “Sandy,” who recently moved to a much larger organization. He set up a 50% profit-sharing program in which a portion of the profits was retained by the employees themselves and the remainder was given away by the employees to charitable causes. I feel like a number.

Customer Intimacy 116

Customer Intimacy Hammer Competitive Advantage Organization 116

Strategy Driven

FEBRUARY 9, 2015

You must perform REMARKABLE or MEMORABLE service for: Following up and thanking customers for an order. Following up and making certain that the service call went perfectly. The speed, accuracy, and outcome of handling a complaint. Complaints go WAAAAY beyond one customer. They go all the way to social media.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

NOVEMBER 1, 2012

Here are some of the most salient, which I discussed in a session I moderated last week at the Inbound Marketing Summit on " Digital Marketing in the Political Arena ," guest-starring Harvard Kennedy School professor Nicco Mele and fellow HBR blogger Michael Schrage , who recently wrote an astute piece about polling.

Media 8

Media Marketing Politics Hammer 8

Deming Institute

APRIL 7, 2016

Slapping up a slogan doesn’t improve the system. The sales force pulls out all stops to meet one quarter’s sales quota and sales sag in the following quarter. In those cases where the slogan is actually used as a hammer to blame employees when results disappoint is when it does cause damage.

Deming 28

Deming System Incentives Short-term 28

Harvard Business Review

APRIL 6, 2018

It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” The most basic mix-up is between “objective,” “strategy,” and “action.” Busá Photography/Getty Images. ” Done and dusted, they all head home. Why this confusion?

Strategic Planning 11

Strategic Planning Planning Objective Seminar 11

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages.

Advertising 8

Advertising Media Audience Follow-up 8

Harvard Business Review

DECEMBER 7, 2011

That's the finding from our recent research, forthcoming in the Journal of Marketing Research , which reveals a surprising fact about retail assortments: Consumers who are offered a richer array of relevant choices in a given product category grow engaged and interested in quality and are prepared to stretch their budget accordingly.

Productivity 14

Productivity Products Retail Price 14

Harvard Business Review

AUGUST 2, 2016

In a group photograph, 30 CEOs with a combined market capitalization of $2.5 It is true that Kalanick consistently called China the most important market for Uber. Uber truly wanted to succeed in its fastest-growing market, one where taxi drivers outnumber their U.S. trillion smiled for the camera alongside the Chinese leader.

Marketing 8

Marketing CEO Mass Marketing Price 8

Strategy Driven

APRIL 22, 2011

Leaders – real leaders who have mastered their craft – don’t preside over such lackluster followers. They’re cushioned by a surplus of cash, and their missteps are covered up by the thrill of top-line growth, which hides a multitude of sins. If reading this makes you squirm with recognition, you may have a problem lurking.

CEO 58

CEO How To Venture Capitalist Follow-up 58

Harvard Business Review

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. The next time you hear a “no” at work, instead of hitting the panic button, try following these steps: Expect more. Without a larger marketing budget, sales will drop. His answer blew me away.

Creativity 8

Creativity Budgeting IPO Merchandising 8

Harvard Business Review

DECEMBER 4, 2013

Getting the sales team together in one room, I played a video describing the company, its basic principles and policies, its competitive advantages, its sales volume, how it had already successfully penetrated a number of non-US markets, and its vision for the future.

Company 8

Company Franchising Retail Incentives 8

Harvard Business Review

AUGUST 14, 2015

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. In contrast to Starbucks, the Virgin brand strategy is a high-wire act that requires incredible management and marketing skill and creativity.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

JUNE 10, 2011

For me the lesson is this: Companies should complement a top-down push with as much bottom-up pull as possible to sustain momentum and avoid regression back to previous, inferior levels of performance. The oil company lopped off 10% of the service centers' cost base in the first year, followed by 11% the next. Which camp is right?

Six Sigma 15

Six Sigma Bottom-up Cost Project 15

Harvard Business Review

APRIL 30, 2015

Buffet has done quite well following his own advice. Similarly, if your business and its people take competing as Priority Numero Uno, they’re prey to obsessing over comparisons—our market share vs. theirs, our cost position relative to them, our comparative product quality. Insight Center. The New Ways to Compete.

Comparison 8

Comparison Hammer Library Learning-by-Doing 8

Harvard Business Review

MARCH 20, 2017

Sadly, however, given the daunting business survival statistics, most businesses never get an opportunity to scale up. Of those few that do begin to scale, the effort to scale up often fails to last, and the all-too-familiar roller-coaster of life in business heads, or threatens to head, downhill. Home Run Media’s Turning Point.

Media 8

Media Hammer Software Company 8

Harvard Business Review

FEBRUARY 5, 2014

This is a point often hammered home by Harvard Business School professor and former Medtronic CEO Bill George, who is a vocal advocate for what he calls “ True North Groups.” But few will follow a leader who is focused solely on his own goals, and many of the most inspiring leadership victories are those done in service of a community.

Leadership 8

Leadership Hammer Short-term Simon 8

Harvard Business Review

FEBRUARY 21, 2014

What follows are edited excerpts from that and a post-Ideacast conversation. They made it tangible, so that people got a sense that the businesses around the United States were connected in some way, that they all went up and down together, and that what somebody did in Cleveland had an impact on what somebody did in New York.

Open-book 8

Open-book Trends Hammer Credit Rating 8

Harvard Business Review

OCTOBER 4, 2011

Up until this point the innovation was just poking along. Kids could see what was happening more clearly and they went to work on it hammer and tong. I haven't given this systematic study, so what follows is speculative. Now it was set to "broadcast.". Style grew more pronounced, sensibility better defined. It's not better.

Early Adopters 12

Early Adopters Hammer Innovation Charisma 12

Harvard Business Review

JANUARY 7, 2011

Process gurus such as Michael Hammer , Jim Champy , Geary Rummler , and Alan Brache have long maintained that companies must appoint process owners to ensure that processes are improved across functions. Air Products, Nokia, and Shell, among others, followed this advice and created top-level process owners.

Process 15

Process Champy Competitive Advantage Hammer 15

Harvard Business Review

FEBRUARY 19, 2014

But data do not give up their secrets easily. Every manager must make the distinction between “correlation” and “cause and effect” regularly, as the topic comes up in many guises. New production, marketing, planning, and investment issues, requiring a careful look, come all the time. Still, over the years my weight has crept up.

Travel 8

Travel How To Information Technology Hammer 8

Harvard Business Review

APRIL 2, 2014

But even Asness and Liew threw up their hands when it came to Hansen. It took us a while to line up a time to talk, in part because Campbell was working on an article about the Nobels for the Scandinavian Journal of Economics and wanted to finish that first. There’s a bad scenario where it doesn’t work out and you end up losing money.

CAPM 8

CAPM Discount Price Finance 8

Harvard Business Review

FEBRUARY 3, 2014

What wasn’t really up in the air was whether the new head of the world’s most powerful central bank would have a doctorate in economics. Gilbert did, can end up as president of the Dallas Fed (although who knows, maybe Tumblr founder David Karp has a shot).

Banking 8

Banking Rogers Career Education 8

Harvard Business Review

OCTOBER 18, 2018

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. Whenever Eric had sensed tension, he’d mention the idea, but he never followed through.

Case Study 10

Case Study Team CFO Merchandising 10

Harvard Business Review

SEPTEMBER 16, 2014

What follows are edited excerpts of our conversation: I sense that in the discussion about impact investing there have been those who have tried to narrow the definition. In investing, doesn’t anything that detracts from maximizing investment returns give you less of the product you were signing up for in the first place?

Insurance 8

Insurance Bond Hedge Bottom-up 8