Forrester Human Resources Marketing Training 
Chart Your Course
DECEMBER 28, 2017
For years, we have heard employers say, I hire for attitude and train for aptitude. That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. More companies will hire for soft skills and culture fit. .
Harvard Business Review
MAY 3, 2017
Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.
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