Finding Your Next Big (Adjacent) Idea
Harvard Business Review
AUGUST 9, 2011
More and more, as I talk with companies about their next big product innovation, they can't get far-flung ideas out of their mind. They prevaricate while smaller, more proximal innovations, more likely to succeed rapidly, languish unattended. The ideas won't pine forever; if you don't act on them soon, someone else will.
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