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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Executives: 94% said C-suite social media participation enhances a brand image. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Forrester Research: US eCommerce to Reach Nearly $300 Billion by 2015. Social Media.

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How Digital Natives Are Changing B2B Purchasing

Harvard Business Review

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

Lucia Luce Quinn is Chief People Officer at Forrester Research. Employees responded enthusiastically (there were over 20,000 participants), but the lesson is not that she got a big win — it’s that she was willing to risk failing. Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

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Finding Your Next Big (Adjacent) Idea

Harvard Business Review

We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. More recently, Steven Johnson, in Where Good Ideas Come From , showed that it's also applicable to science, culture, and technology. Because we think we're on to something, we're trying to get the word out.

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Welcome to Creating a Customer-Centered Organization

Harvard Business Review

That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. The growing obsession with customer excellence is driven, in part, by technology.