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How Digital Natives Are Changing B2B Purchasing

Harvard Business Review

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology.

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Welcome to Creating a Customer-Centered Organization

Harvard Business Review

Over the next month, HBR will examine this topic — how managers are turning their companies into customer-focused organizations — in depth. The growing obsession with customer excellence is driven, in part, by technology. This subject is a hot one in c-suites at the moment.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

Lucia Luce Quinn is Chief People Officer at Forrester Research. Zabeen Hirji, CHRO at the Royal Bank of Canada (RBC), grew up in retail banking and operations management roles before moving into HR. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. .”

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